Knowing what the image of your brand is, as well as finding out how the perception of it is changing is an important foundation stone to successful marketing strategy. These assets can assist in conducting targeted marketing in an atmosphere of competition for end customers. EuPD Research will carry out the US PV BrandMonitor East© survey (subject to a minimum number of participants) to discover the brand awareness of solar manufacturers in New Jersey, Massachusetts, Pennsylvania and New York. Among other things, the analysis will provide information on the awareness regarding solar brands and their associations in the observed States, information sources used as well as the role that brands play when it comes to purchase decisions. The "US PV Brand Monitor East" will provide your company with decisive competitive advantages.

Selected benefits are that you can...

• compare the position of your company brand to your competitors.
  
• use exactly those channels for your advertising messages that end customers use to get informed about solar energy.
  
• adjust your advertising messages to the identified consumer types.
  
• design your brand image on the basis of the status quo.