|
 Knowing what the image of your brand is, as well as finding out how the perception of it is changing is an important foundation stone to successful marketing strategy. These assets can assist in conducting targeted marketing in an atmosphere of competition for end customers. For the fourth year in a row, EuPD Research carried out the PV BrandMonitor© survey to discover the brand awareness of solar manufacturers on the German market. Additional important European markets (Italy, France and UK) will be analyzed for the first time this year.
Among other things, the analysis provides information on the awareness regarding solar brands and their associations, information sources used as well as the role that brands play when it comes to purchase decisions. The "Brand Monitor© 2011/2012" will provide your company with decisive competitive advantages.
Selected benefits are that you can...
- compare the position of your company brand to the brand of your competitors
- monitor the success of your advertising
- advertise on the channels that end customers use to get informed about solar energy
- adjust your advertising to the identified consumer types
- learn more about the end customers’ attitudes toward certain energy topics
- design your brand image on the basis of the status quo
- better assess the positioning of your competitors
“Shared Service” – Be part of an exclusive client group and receive profound market information at a preferential price
The „PV BrandMonitor© 2011/2012“ is a shared service project which is carried out for a limited number of customers only. As part of this exclusive customer group you will have access to significant information on this photovoltaic market.
More information about the "PV Brand Monitor© 2011/2012" here:
Download PDF
If you would like more information about our products or a more comprehensive proposal with examples and initial results from the study, please do not hesitate to contact Dr. Thomas Olbrecht.
|
