EuPD Research - Research Market Place - B2B Market Research in Germany 2009 0022-2-1-01

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Main page » Catalogue » Sustainable Management » 0022-2-1-01

B2B Market Research in Germany 2009

480.00 EUR

excl.

Product No.: 0022-2-1-01
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3-4 Days

The question of how market research is used in the German B2B segment, is at present largely unanswered in scientific literature. For this reason, the B2B market research firm EuPD Research, based in Bonn, raised the issue in the form an explorative business survey. For the “B2B Market Research in Germany” survey, explorative interviews based on a partly standardized questionnaire were conducted with 52 medium to large market research and marketing firms in Germany. The results of the study give the first systematic insight into the status of B2B market research and convey practical recommendations for the implementation of operational market research. The survey design is based on a new designed model for research management, which helps firms generate maximum profits through the use of market research.

If you would like more information about our products or a more comprehensive proposal with examples and initial results from the study, please do not hesitate to contact E

va Benz. Please click here

Language:
	German ArtNr.: 0022-2-1-01
Version:
	Basic Version ArtNr.: 0022-2-1-01
	Professionalpackage ArtNr.: 0022-2-1-01	+ 200.00 EUR

This Product was added to our catalogue on Thursday, 12. March 2009.

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