Knowing what the image of your brand is, as well as finding out how the perception of it is changing is an important foundation stone to successful marketing strategy. These assets can assist in conducting targeted marketing in an atmosphere of competition for end customers. For the third year in a row, EuPD Research carried out the PV BrandMonitor© survey to discover the brand awareness of solar manufacturers on the German market. Among other things, the analysis provides information on the awareness regarding solar brands and their associations in Germany, information sources used as well as the role that brands play when it comes to purchase decisions. The "Brand Monitor 08/09" will provide your company with decisive competitive advantages.
Selected benefits are that you can......
- compare the position of your company brand to your competitors.
- use exactly those channels for your advertising messages that end customers use to get informed about solar energy.
- adjust your advertising messages to the identified consumer types.
- design your brand image on the basis of the status quo.
More information about the "PV Brand Monitor 08/09" here: Download PDFIf you would like more information about our products or a more comprehensive proposal with examples and initial results from the study, please do not hesitate to contact Jan Lenarczyk. Please click here
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