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PV BrandMonitor© 2011/2012 – Europe
instead 5500.00 EUR
only 3850.00 EUR
plus 19 % Tax
(within Germany)
excl.
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EndCustomer Monitor Germany: An analysis of the buying decision
EndCustomer Monitor Germany: An analysis of the buying decision
instead 4950.00 EUR
only 3465.00 EUR
plus 19 % Tax
(within Germany)
excl.
Shipping costs
Print product data sheet
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4-7 Days
Many manufacturers focus their sales efforts on the solar installer as the sales intermediary. This is with good reason. However, in a possibly shrinking market it is also of great importance to scrutinize the buying process of customers itself. Those who fully understand the end customers are those who can best react to changed market conditions and pro-actively adapt sales channels and corporate communication.
For this reason, EuPD Research has conducted the first survey among users of the photovoltaicboard.com. The board is the most prominent website concerning the topic of PV in Germany and offers open discussions on countless subjects between users and also manufacturers. This unique survey among the focus group offers answers on the following questions:
How do customers become aware of PV and which are their information sources?
Which brands are in the focus in the beginning of the buying process, and which one is finally realized?
Which brands often compete against each other, and which one generally wins?
How many offers per brand have to be place in order to trigger an installation?
What role does the installer play and what is expected of him?
[if you would like to learn more about “EndCustomer Monitor Germany” please follow this link]
Included in Delivery:
PPT report as e-Book
ArtNr.: ENDCONSEB
Hardcopy – High quality binding
ArtNr.: ENDCONSPRINT
+ 75.00 EUR
This Product was added to our catalogue on Wednesday, 15. February 2012.
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