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EndCustomer Monitor Germany: An analysis of the buying decision instead 4950.00 EUR
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EndCustomer Monitor Germany: An analysis of the buying decision

Many manufacturers focus their sales efforts on the solar installer as the sales intermediary. This is with good reason. However, in a possibly shrinking market it is also of great importance to scrutinize the buying process of customers itself. Those who fully understand the end customers are those who can best react to changed market conditions and pro-actively adapt sales channels and corporate communication. 

For this reason, EuPD Research has conducted the first survey among users of the photovoltaicboard.com. The board is the most prominent website concerning the topic of PV in Germany and offers open discussions on countless subjects between users and also manufacturers. This unique survey among the focus group offers answers on the following questions:
  • How do customers become aware of PV and which are their information sources?
  • Which brands are in the focus in the beginning of the buying process, and which one is finally realized?
  • Which brands often compete against each other, and which one generally wins?
  • How many offers per brand have to be place in order to trigger an installation?
  • What role does the installer play and what is expected of him?

[if you would like to learn more about “EndCustomer Monitor Germany” please follow this link]

Included in Delivery:
PPT report as e-Book
ArtNr.: ENDCONSEB
 
Hardcopy – High quality binding
ArtNr.: ENDCONSPRINT
  + 75.00 EUR



This Product was added to our catalogue on Wednesday, 15. February 2012.

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